Westpac Private Bank
St.George Private
Bank of Melbourne Private

Private Wealth has great pleasure in announcing its 8th annual fashion event, Private Runway.

Our exclusive, invitation only event for Private Wealth clients showcases eight of Australia’s top fashion designers who remain at the forefront of the Australian fashion industry together with the three finalists of the Westpac Private Bank Emerging Fashion Designer Award (formerly known as the BT Emerging Fashion Designer Award).

Private Wealth will continue to partner with the Australian Fashion Council to facilitate the prestigious award, supporting the next generation of emerging designer talent with the winner announced on the evening.

Private Wealth is also delighted to continue our support for Dress for Success Sydney, supporting the empowerment of disadvantaged women through employment opportunities, mentoring and coaching services.

We are focused on helping high net worth individuals and families within Australia grow their wealth. Our truly personal service takes care of all aspects of you and your family’s financial affairs, creating enduring relationships across generations.

The Private Wealth business comprises Westpac Private BankSt.George Private and Bank of Melbourne Private. We are Australia’s oldest private banking business and are proud to have clients who have been with us for nearly 150 years over four generations.

We consider and understand the long-term future of you and your families, to help secure your legacy. With access to experts and innovators, being a Private Wealth client opens the door to many opportunities. When you become a client, you join an exclusive network.

If you would like to find out more about the services that we offer please visit Westpac Private Bank, St.George Private or Bank of Melbourne Private or if there are any family members, colleagues or friends that may benefit from our private banking services, please let your respective private banker know, as we would be delighted to meet with them.

The Westpac Private Bank Emerging Fashion Designer Award (formerly known as the BT Emerging Fashion Designer Award) was established in 2013 with the goal of identifying one of fashion’s rising stars and providing resources including financial support, advice and mentoring. Private Wealth is proud to continue to foster and encourage new talent to reach their full potential. 

Applications for the 2020 award have now closed.

Competition overview

Applicants will be judged on:

  • Design of the entrant's most recent collection
  • Entrant's styling and fit capabilities
  • Entrant's business acumen and potential for commercial success in the ready to wear market
  • Entrant's presentation
  • Entrant's marketing and media skills
  • Entrant's social media presence
  • Entrant's demonstration of sustainable and ethical practices
  • Entrant's planned use of the Emerging Fashion Designer Award prize
  • Applications are accepted during the specified award open period and in line with the terms and conditions of the award.

The applications received will be vetted by an appointed fashion industry body (the Australian Fashion Council). This will include confirming all applicants meet the terms and conditions of entry. Using professional industry experience, it will select a list of five semi-finalists based upon the applicants' experience, design style, business vision, manufacturing quality and marketing/ presentation.

A judging panel of two to five fashion industry professionals (media, designers, retailers, and beyond) will be brought together annually as the judging panel for the Emerging Fashion Designer Award. One of the members will be appointed as head judge. The semi-finalists applications will be provided to the judging panel, which will score the applications. Based on the scores received the semi-finalists will be placed 1st to 5th.

The top three will be contacted by the Australian Fashion Council to confirm their participation at Private Runway held by Private Wealth, Westpac Group.

The head judge will be present at Private Runway to validate the first place decision by the judging panel; the head judge reserves the right to change the decision on the first place position based on the catwalk presentation.

First place will be announced at Private Runway.

The prize

Westpac Private Bank is proudly investing in Australia's young and exceptionally gifted emerging fashion designers, encouraging them to reach their full potential by rewarding a nominated winner with a prize package valued at $120,000.

  • A $10,000 (including GST) cash grant provided by Westpac Private Bank
  • 12 months free insurance provided by Westpac. The winner may select either business, home or motor insurance
  • Financial planning services provided by Viridian Advisory for two years. Available from 1 July 2020
  • Business advisory, strategy, accounting and wealth services for two years provided by Bentleys NSW
  • Legal advice provided by Gilbert + Tobin for two years
  • Vogue Australia to produce and style a designer look book
  • Toni & Guy Australia will provide:      
    • Access to their National Artistic Team for two major fashion events
    • Two look books or editorial shoots
    • A year’s worth of hairdressing at Toni & Guy Australia HQ
    • A year’s worth of label.m hairstyling products
  • Linda Jefferyes makeup and makeup artists provided for the Vogue Australia look book
  • Emirates return Business Class flights for two to any one of Emirates’ 41 destinations on their Europe network including the fashion capitals of London, Paris and Milan
  • A one year subscription to Flaunter - a digital platform connecting brands & media
  • Two mentoring sessions with two fashion industry icons provided by the Australian Fashion Council
  • Photo production and video content of your collection at the Private Runway event
  • Media coverage of your brand during the winner announcement
  • A keepsake engraved trophy

The judges

  • Edwina McCann, Editor-in-Chief of Vogue Australia, Vogue Living, GQ Australia and Australian Fashion Council Co-Chair (Head Judge)
  • Marc Freeman, Director of CAMILLA AND MARC
  • Caterina Scardino, Fashion Stylist
  • Melinda Tually, Responsible Sourcing Strategist - Fashion & Retail for Ndless: The New Normal
  • Rebecca Lim, Group Executive, Legal & Secretariat, Westpac Group 


Dress for Success Sydney’s mission is to promote the economic independence of women in need by providing professional attire, a network of support and the career development tools to help women thrive in work and life.

Dress for Success Sydney believes that helping women secure and retain employment is central to improving the quality of life for themselves, their families and the community.

They help to provide interview outfits, career support services, one on one coaching and a week’s worth of professional clothing once clients find a job.

Visit to discover how you can help increase the employability of women in need by donating clothing, supporting the organisation, volunteering or helping in other ways.
2019 Event Highlights
2018 Event Highlights
2019 BT Emerging Fashion Designer Award
Dress for Success Sydney
our sponsors
Westpac Private Bank
St.George Private
Bank of Melbourne Private


Karly Gniel

Westpac Group

M: 0466 302 479


Lisa Parrett

Westpac Group

M: 0432 933 796


Bradley Waters

Australian Fashion Council

M: 0400 386 509